What?
The Green Scheme of Slovenian Tourism is a national programme dedicated to enhancing the sustainable development of tourism across destinations and tourism businesses in Slovenia. Its core mission is to foster a better tourism future for all. The scheme’s most recognisable part is the Slovenia Green certificate, which recognises compliance with a wide range of environmental, social, and economic sustainability criteria.
Who?
The Slovenian Tourist Board is the owner and manager of the Green Scheme of Slovenian Tourism. The Institute for Sustainable Tourism - GoodPlace is an accredited partner, licensed to carry out assessments in accordance with the international Green Destinations standard. In collaboration with the scheme’s manager, we regularly evaluate and enhance the programme. The Green Destinations organisation is an international partner in the scheme. Its standard, recognised by the Global Sustainable Tourism Council, is applied in an adapted form as ‘Slovenia Green’ to assess sustainability in Slovenian destinations.
When?
The development of the scheme was a long and complex journey, with the first pilot destinations and businesses joining in 2015. Since then, it has continued to evolve and grow, introducing new categories along the way. Today, more than 280 destinations, accommodation providers, travel agencies, attractions, restaurants, congress and outdoor resorts, as well as natural parks and beaches proudly carry the Slovenia Green label.
Why?
Developing tourism sustainably is the only viable path if we are to preserve our planet and leave it even better for future generations. Through the scheme, we integrate concrete sustainable practices into the daily operations of Slovenian destinations and tourism businesses, while actively encouraging continuous progress and improvements.
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How?
To obtain the Slovenia Green label, destinations are assessed based on the international Green Destinations standard, which is recognised by the Global Sustainable Tourism Council, while tourism businesses must obtain one of the internationally recognised sustainability certificates accepted by the scheme.
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It is our pleasure to show other destination managers how to successfully build a national or regional sustainable tourism development scheme using globally recognized standards and certification programs. Let’s make the future of the tourism industry brighter and greener together!
Read more about our international achievements.
In addition to developing the Slovenia Green, we have been actively assisting other countries in establishing their own sustainability programmes. Meet some of the partners we have worked with.
ETC Handbook: Sustainable Tourism Implementation
On behalf of the European Travel Commission, we developed a comprehensive handbook to support national sustainable tourism approaches.
Sustainable Programme of Bosnia and Herzegovina
We developed a sustainability certification model for Bosnia and Herzegovina through collaboration with key ministries and with the support of the German GIZ.
Estonia Green Destination Programme
In collaboration with Green Destinations, we assisted the Estonian Tourism Board in the development of their national sustainability programme.
