European Travel Commission (ETC)



About the project

A new handbook on Sustainable Tourism Implementation is available to support national sustainable tourism approaches.

National Tourism Organisations (NTOs) now have free access to a seven-step framework with an accompanying toolkit of resources, providing practical guidance to advance sustainable tourism for all European nations regardless of how far they have progressed on their sustainability journey, or whether they are planning to have a national certification scheme, with the ultimate aim of improving sustainability outcomes.

The handbook builds an urgent case for change, outlining the potential burdens of tourism development on communities, ecosystems and climate. It then describes the many benefits of adopting sustainable tourism practices at a national level. Not only can destinations improve environmental quality and conserve natural and culture assets, they can also increase the benefits of tourism for local residents – all the while increasing competitiveness by delivering a quality product that is increasingly in demand.

The sustainability framework is built as a modular approach towards sustainable tourism development on a national level. Each of the 7 steps is broken down into activities that act as a practical instruction, a “how to” towards more sustainable tourism. This framework is the ultimate roadmap for NTOs on how to tackle every step on the sustainable journey. It is a tried and tested process that will guide the reader through challenges of sustainable tourism development.

The handbook is filled with best practice, top tips, useful links, checklists, templates and facts to demystify sustainable tourism and support the development of national approaches, and was produced by a consortium of expert organisations – GoodPlace Slovenia, GreenCase Consulting and the Travel Foundation –  with guidance from ETC and its members.

  • Planning
  • Solutions