GoodPlace - Your Green Partner in Tourism

The GoodPlace Sustainable Tourism Factory story began in 2012. At that time, the GoodPlace founders group already had many years of experience in Slovenia as well as internationally in various fields: in sustainable tourism development, in area of social responsibility, in promotion, education, research, congress industry, tourism management, tourism product design and innovative ideas and technological solutions.

Since the beginning, the Institute´s primary purpose was to implement sustainable principles in the Slovenian, European, and global tourism sectors. This is achieved through cooperation with various governmental and non-governmental organizations, destinations, and other stakeholders in tourism.

To date, GoodPlace is one of the leading Green Destinations partners in the region, a Travelife certified representative for hotels and travel agencies, and has worked on over 60 projects with partners from Slovenia and abroad.
Together with the Slovenian tourist board, we have developed the multiple award-winning Slovenia Green certification scheme. We are accredited partners for the implementation and coordination of Slovenia Green consortium, with whom we inform destinations, accommodation providers, and travel agencies about sustainable tourism.
In 2016, GoodPlace supported the founding of Visit GoodPlace travel agency with green products in offer. In 2019 we set up GoodPlace Portugal in the Azores and became partners of the single-use plastic removal initiative in all NoMorePlastics sectors.

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members of the green scheme

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committed to sustainable tourism development

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successfully carried out projects


Environmental development in which innovative entrepreneurial initiatives thrive. They are based on a sustainable development concept, where knowledge and experience are accumulated and where sustainable and innovative Slovenian and international projects are developed and implemented.


Sustainability – At GoodPlace we are striving towards a green future

Innovation – we are always in favor of new ideas and solutions

Collaboration – The best results can only be achieved through partnerships and good relationships


To become one of the leading international organizations in the field of sustainable tourism in Europe and the world, contributing to more sustainable development in the tourism sector through innovative solutions.

International memberships, representations and strategic partnerships

Global Sustainable Tourist Council

members of GSTC and Destination Stewardship Working Group

Green Destinations

representatives and partners



Slovenska turistična organizacija

strategic partnership

Nea Culpa

strategic partnership

GoodPlace - GoodPeople

A team with over 10 years of experience in sustainable tourism.


Want to collaborate? Contact us!