As part of the Interbike III project, we designed the Alpina Mediterranean Cycle Route, which connects Italy, Slovenia and Croatia in the most beautiful way – by pushing pedals on cyclist-friendly paths and roads. It starts in Venzone, Italy, then enters the Soča River Valley in Slovenia via Cividale del Friuli, says goodbye to the emerald river near Nova Gorica and leads through the Karst and Brkini to Ilirska Bistrica before descending towards the Adriatic Sea and ending in Opatija, Croatia.
We took care of the routing of six stages, the preparation of complete photo and video promotional material, the development of digital navigation packages, the creation of a website and the education of the client on marketing tools for promoting the cycle route (social media, e-newsletters, customer support). The Alpine-Mediterranean Cycle Path is also fully marked in in Slovenia as part of the national cycle path D7.
- Outdoor product development
- Destination solutions
