As Kočevsko is developing very fast as a tourist destination and because one of the main destination products is the experience of nature, it made sense to increase and diversify the offer of wildlife watching and address it appropriately with the development of a new product “Photo hunting of wild animals”.
So, we have filled the gap with photo hunting products, which will enable the expansion of existing observation capacities in the short term (in a year or two) and upgrade the existing product in terms of the quality of the experience and attract a new, very niche but not price sensitive target group – wild animals’ photographers.
We involved the company Rihter, which made photo hunting observation huts as part of their CSR policy, and Kočevski les, which provides the material for the construction of observation huts. At the same time, with the help of an international expert who was brought to Kočevje, we also conducted training for local guides, who will guide these programs. We have prepared a one-day and multi-day photo hunting program.
- Product development
- Planning
- Education
