For the destinations Kočevsko and Bela krajina, we carried out a marketing campaign to promote the Slovenia Green Capitals Route (SGCR). The promotion of Slovenia Green Capitals route was divided into several items, namely:
- Landing page layout
- Facebook advertising
- Google advertising
- Email marketing
- Working with an influencer
During the campaign, we obtained 294 addresses to which we sent navigation packages, followed by a series of three e-newsletters. Estimated economic impact in one year: number of downloads of the navigation package x average group size x number of days on the tour x average consumption per day: 294x3x2,5×100 = 220500 EUR.
- Marketing
- Cycling tourism
- Product development
