Slovenian Tourist Board




Because we strongly believe that tourist guides play a key role in shaping the green story of Slovenian tourism, we organized and conducted four trainings on sustainable tourism for tourist guides.

Each of the trainings was organized for guides from a specific macro destination – the first one for guides from Thermal Pannonian Slovenia, the second one for guides from Mediterranean & Karst Slovenia, the third for guides from Ljubljana & Central Slovenia, and the last one for guides from Alpine Slovenia. We introduced the guides to the importance and basic principles of sustainable tourism and talked about the potential negative impacts of conventional tourism on the destination. We presented the Green Scheme of Slovenian tourism and its progress throughout the years.

At each training, stakeholders from the macro destination in question also presented some good practices. On the example of our sustainable cycling product Bike Slovenia Green, we talked about green guidelines for tourist guides and invited them to share their experiences.

  • Education
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