The Ćiro Trail, a scenic cycling route following the historic Austro-Hungarian railway, is being transformed into a leading sustainable tourism product in the Western Balkans. This project focuses on enhancing infrastructure, developing diverse cycling experiences, and promoting the trail globally. Key efforts include integrating the trail with regional networks like EuroVelo and Trans Dinarica, creating products such as wine and gastronomy tours, and promoting multi-adventure packages. Through stakeholder engagement, digital innovation, and targeted marketing, the Ćiro Trail is positioned as a beacon of sustainable travel, blending natural beauty, cultural heritage, and authentic local experiences. With its potential to drive local economic growth and set new standards for eco-friendly tourism, the Ćiro Trail is becoming a must-visit destination for cycling enthusiasts worldwide.
- Outdoor product development
- Marketing
