Who will decide the new coach rules?
Two people who don’t live there. A tour operator from the capital and a UK travel agency. Both have high power, both oppose the fee, neither stands in the queue.
Wed 28 Oct · 14:45 · Breakout Room 2
GD2026 Kranj · Workshop
Who speaks for Lake Good?Probably not who you think.
Lake Good has a Gold green label. Its coaches are full, its lake is clear, its audit looks great. And the people who live there have almost no say in what happens to their town.
SimulationLake Good is a fictional destination. All figures and voices are simulated, created to demonstrate the Good2Better Pulse tool.
- 8.2 /10green label score
- 2.1 /5residents’ say in tourism
- 140coaches a day in summer
Can you read Lake Good’s stakeholders?
Five people from Lake Good, five archetypes from the BETTER Involver method. Tap an archetype, then the person you think it describes. When all five are matched, check your answers.
Archetype
Stakeholder in Lake Good
We listened to 19 people in Lake Good. Three answers surprised us.
Guess first, then tap. Most people get at least one wrong, and that is exactly where the workshop begins.
The mayor agrees something must change. So what is the problem?
He is a sleeping giant. 18 of 18 stakeholders say everything waits for him. He is waiting too. Support without action changes nothing.
Who is affected every day, but never asked?
The tourism worker. Then the day visitor, and the lake itself. They don’t come to meetings, so they don’t make it into the strategy.
Don’t miss this session if you…
Ninety minutes on Wednesday afternoon. Three good reasons to be in Breakout Room 2.
- If you are
Working on sustainability assessment or certification
See how to show an auditor that residents were really heard, and that you responded, with evidence you can follow back to every voice.
- If you are
Preparing a tourism development strategy
Hear everyone before the workshops start, invite the right people to the right table, and build a strategy the destination will actually stand behind.
- Above all, if you are
Looking for a way to take the step towards regenerative tourism
From understanding to management: how a destination can run tourism so that it brings positive solutions for everyone, residents, nature, businesses and guests alike.
In 90 minutes you will see a whole destination think out loud.
Surveys confirm what you already suspect. Interviews reach a handful of people. We show a third way: depth at the scale of a destination, turned into evidence you can act on and an auditor can follow.
- ListenResona
AI voice conversations on people’s own phones, in their own language, at a time that suits them.
- MapBETTER Involver
Who can move what, who will act and who will wait. Eight archetypes, every dot backed by a quote.
- RegenerateGoodPlace
From the map to strategy, green certification and measures that make life better for the people who live there.
Bring your phone. You will open the live Lake Good report and explore it with us while we walk through it on screen. Then we ask the question that matters: who speaks for your destination?
The workshop
Listening at Scale: How AI Tools Turn Stakeholder Voices into Verifiable Governance
- When
- Wednesday 28 October 2026, 14:45–16:15
- Where
- Breakout Room 2, Brdo Congress Centre, Kranj
- Event
- Green Destinations Conference 2026
- With
- Jana Apih (GoodPlace) · Paweł Niziński (BETTER)
Good2Better Pulse is a joint service of
