{"id":8018,"date":"2026-09-15T10:43:09","date_gmt":"2026-09-15T10:43:09","guid":{"rendered":"https:\/\/www.goodplace.si\/?page_id=8018"},"modified":"2026-11-06T07:02:51","modified_gmt":"2026-11-06T07:02:51","slug":"our-brands","status":"publish","type":"page","link":"https:\/\/www.goodplace.si\/en\/our-brands\/","title":{"rendered":"Our brands"},"content":{"rendered":"

[vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”9234″ css=”.vc_custom_1788340772751{padding-top: 260px !important;padding-bottom: 260px !important;}” el_class=”fpheronew”][vc_column css=”.vc_custom_1639575417826{padding-top: 0px !important;}”][vc_row_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1513004658055{padding-top: 50px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”6\/12″ css=”.vc_custom_1513008591637{padding-right: 0px !important;padding-left: 0px !important;}”][vc_custom_heading text=”Meet our brands” font_container=”tag:h1|font_size:28px|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeIn”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” css=”.vc_custom_1513700438128{padding-top: 100px !important;padding-bottom: 100px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/3″ offset=”vc_col-lg-4 vc_col-md-12″][vc_custom_heading text=”We bring our ideas to life” font_container=”tag:h2|font_size:28|text_align:left|color:%23484848″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1639565113172{padding-right: 100px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-lg-4 vc_col-md-6″][vc_custom_heading text=”Since the very beginnings of GoodPlace, we have dedicated significant effort to pursuing our projects in a variety of fields. Our primary focus has been on championing sustainable development within the tourism industry, a dedication that led us to become one of the driving forces behind the creation of the Slovenia Green Association.” font_container=”tag:p|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-lg-4 vc_col-md-6″][vc_custom_heading text=”To this end, we founded a travel agency that specialises in green tours, launched an outdoor festival that adheres to the principles of the \u201cGood Events“ standard, and provided support for other initiatives with a good cause. By taking proactive steps to integrate sustainable practices into our projects, we aim to make a positive impact on the environment and society at large.” font_container=”tag:h6|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#e5e5e5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1788774293810{margin-top: 100px !important;margin-bottom: 100px !important;}” el_class=”mobilecenter mobilereverse”][vc_column width=”1\/2″][vc_custom_heading text=”Connecting certified destinations and businesses” font_container=”tag:h4|font_size:20|text_align:left|color:%23000000|line_height:1.6″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1788340792854{padding-right: 120px !important;}” el_class=”nopadding”][vc_custom_heading text=”The Slovenia Green Association is a voluntary network of almost 70 tourism destinations and businesses, all holders of the Slovenia Green label. The Association ensures that members stay up to date with sustainability trends and innovations in (sustainable) tourism, engage in regular training, learn about good practices, and network. With carefully planned promotional activities, members increase visibility among both Slovenian and international audiences
\nand strengthen their sustainable communication and positioning.” font_container=”tag:p|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][vc_column width=”1\/4″][vc_custom_heading text=”Slovenia Green Association” font_container=”tag:h2|font_size:28|text_align:right|color:%23484848″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInRight” css=”.vc_custom_1771507197858{padding-right: 0px !important;}”][vc_column_text]<\/p>\n

https:\/\/www.slovenia-green.si<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”8371″ img_size=”full”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1788340965291{margin-top: 100px !important;margin-bottom: 100px !important;}” el_class=”mobilecenter”][vc_column width=”1\/4″][vc_single_image image=”8889″ img_size=”full”][\/vc_column][vc_column width=”1\/4″][vc_custom_heading text=”GoodTrail” font_container=”tag:h2|font_size:28|text_align:left|color:%23484848″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInLeft” css=”.vc_custom_1639569903418{padding-right: 100px !important;}”][vc_column_text]https:\/\/www.goodtrail.si\/<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Mapping the paths for outdoor enthusiasts” font_container=”tag:h4|font_size:20|text_align:left|color:%23000000|line_height:1.6″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1771507078137{padding-right: 120px !important;}”][vc_custom_heading text=”Our GoodTrail team creates adventure tourism routes for destinations worldwide. Our routes aim to blend culture and active travel, providing visitors with multi-faceted and authentic experiences. At the same time, we encourage local businesses to cater to the needs of a new generation of travellers who seek sustainable and responsible tourism practices, and a deeper understanding of the places they visit. Our goal at GoodTrail is to support and promote community-based tourism efforts around the world. By working together with communities and businesses, we can create tourism routes that promote sustainable practices, generate economic opportunities for locals, and protect the environment.” font_container=”tag:p|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1788774304427{margin-top: 100px !important;margin-bottom: 100px !important;}” el_class=”mobilecenter mobilereverse”][vc_column width=”1\/2″][vc_custom_heading text=”The cycling adventure across the Western Balkans” font_container=”tag:h4|font_size:20|text_align:left|color:%23000000|line_height:1.6″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1771582950334{padding-right: 120px !important;}”][vc_custom_heading text=”First and only cycling route that connects eight Western Balkan countries \u2013 the cycling masterpiece crafted by our experienced team. The route, which focuses on bicycle touring along quiet roads and packed-gravel forest paths, links Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, North Macedonia, Kosovo, and Serbia. With its 100 stages and 5,500 km, it weaves from the mountain ranges, the Adriatic Sea, lake and river sceneries and promotes sustainable discovery of the UNESCO sites, national parks and hidden gems. Trans Dinarica has earned the prestigious title of ‘Best in Travel for 2024’ by Lonely Planet, thereby consolidating its status as a top tourist product recognized and celebrated by various respected media.” font_container=”tag:p|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][vc_column width=”1\/4″][vc_custom_heading text=”Trans Dinarica” font_container=”tag:h2|font_size:28|text_align:right|color:%23484848″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInRight” css=”.vc_custom_1773827313867{padding-right: 0px !important;}”][vc_column_text]<\/p>\n

https:\/\/www.transdinarica.com\/<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”8879″ img_size=”full”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1788341005066{margin-top: 100px !important;margin-bottom: 100px !important;}” el_class=”mobilecenter”][vc_column width=”1\/4″][vc_single_image image=”8886″ img_size=”full”][\/vc_column][vc_column width=”1\/4″][vc_custom_heading text=”Visit GoodPlace” font_container=”tag:h2|font_size:28|text_align:left|color:%23484848″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInLeft” css=”.vc_custom_1639569285922{padding-right: 100px !important;}”][vc_column_text]<\/p>\n

https:\/\/www.visit-goodplace.com\/<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Travel agency for the responsible tourist” font_container=”tag:h4|font_size:20|text_align:left|color:%23000000|line_height:1.6″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1639568711040{padding-right: 120px !important;}”][vc_custom_heading text=”Founded by the visionaries behind the GoodPlace Institute, Visit GoodPlace is not just a travel agency; it’s a commitment to redefining outdoor tourism sustainably. Our mission is clear: to craft and offer sustainable outdoor tourism products that resonate with responsible travellers. Visit GoodPlace is developing comprehensive tourism products and successfully markets and implements them in its programs. It is the first Slovenian company to become a Certified B Corporation\u2122 (B Corp\u2122), meeting high standards of social and environmental performance, transparency, and accountability.” font_container=”tag:p|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#e5e5e5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1788774338125{margin-top: 100px !important;margin-bottom: 100px !important;}” el_class=”mobilecenter mobilereverse”][vc_column width=”1\/2″][vc_custom_heading text=”A playground for sustainability initiatives” font_container=”tag:h4|font_size:20|text_align:left|color:%23000000|line_height:1.6″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1771506281812{padding-right: 120px !important;}”][vc_custom_heading text=”We organize the So\u010da Outdoor Festival, the biggest and most sustainable outdoor sports event in Slovenia. It takes place in the beautiful So\u010da Valley and attracts around 3000 participants each year. The event has been designed with a sustainable strategy in mind. Each year we introduce innovative solutions that help minimize the negative impact of mass events on the environment while maximizing the positive effects for locals. Through these efforts, the So\u010da Outdoor Festival has become a shining example of good practice and a model for other events seeking to reduce their environmental footprint.” font_container=”tag:p|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][vc_column width=”1\/4″][vc_custom_heading text=”So\u010da Outdoor Festival” font_container=”tag:h2|font_size:28|text_align:right|color:%23484848″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInRight” css=”.vc_custom_1773829160218{padding-right: 0px !important;}”][vc_column_text]<\/p>\n

https:\/\/soca-outdoor.com\/en\/home\/<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”8870″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_class=”mobilecenter”][vc_column][vc_separator color=”custom” accent_color=”#e5e5e5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1788341044125{margin-top: 100px !important;margin-bottom: 100px !important;}” el_class=”mobilecenter”][vc_column width=”1\/4″][vc_single_image image=”8021″ img_size=”full”][\/vc_column][vc_column width=”1\/4″][vc_custom_heading text=”Julian Alps Trail Run by UTMB” font_container=”tag:h2|font_size:28|text_align:left|color:%23484848″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInLeft” css=”.vc_custom_1771506645210{padding-right: 100px !important;}”][vc_column_text]https:\/\/trailrun.si\/en\/home\/<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Running around the Triglav National Park” font_container=”tag:h4|font_size:20|text_align:left|color:%23000000|line_height:1.6″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1771506665806{padding-right: 120px !important;}”][vc_custom_heading text=”Our team co-organizes Julian Alps Trail Run by UTMB, the largest trail running event in Slovenia. It is part of the elite UTMB World Series, which features the best trail running events worldwide. Apart from promoting trail running as a tourism product in the Julian Alps, we take several initiatives to promote sustainable practices in tourism. Through our efforts, we hope to inspire others to prioritize sustainability in their own events and to make a positive impact on the environment and communities. It is the world’s first running event to take place solely in destinations certified for sustainable tourism development by Slovenia Green. As the trails encircle the Triglav National Park, one of the country’s most cherished natural treasures, we take extra care to minimize our impact on the environment.” font_container=”tag:p|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][\/vc_row][vc_row el_class=”mobilecenter”][vc_column][vc_separator color=”custom” accent_color=”#e5e5e5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1788774346232{margin-top: 100px !important;margin-bottom: 100px !important;}” el_class=”mobilereverse mobilecenter”][vc_column width=”1\/2″][vc_custom_heading text=”Listening to stakeholders for better decisions in destinations” font_container=”tag:h4|font_size:20|text_align:left|color:%23000000|line_height:1.6″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1793948369919{padding-right: 120px !important;}”][vc_custom_heading text=”Good2Better Pulse is a service we developed together with our partners BETTER and the Resona. It helps destinations and tourism organisations hear every stakeholder \u2013 residents, businesses, visitors and the town. AI voice conversations, on people\u2019s own phones and in their own language, combine the depth of an interview with the scale of a survey, while the BETTER Involver method places every stakeholder on a map of power, attitude and activity. The result is an evidence-based report that shows who can change things, who will act and who will block. It supports strategy development, green certification and the yearly management of a destination \u2013 on the way from sustainable to regenerative tourism.” font_container=”tag:p|font_size:14px|text_align:left|color:%239c9c9c|line_height:2″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][\/vc_column][vc_column width=”1\/4″][vc_custom_heading text=”Good2Better Pulse” font_container=”tag:h2|font_size:28|text_align:right|color:%23484848″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInRight” css=”.vc_custom_1793948361180{padding-right: 0px !important;}”][vc_column_text]<\/p>\n

https:\/\/www.goodplace.si\/lake-good\/<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image image=”9630″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#e5e5e5″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”9234″ css=”.vc_custom_1788340772751{padding-top: 260px !important;padding-bottom: 260px !important;}” el_class=”fpheronew”][vc_column css=”.vc_custom_1639575417826{padding-top: 0px !important;}”][vc_row_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1513004658055{padding-top: 50px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”6\/12″ css=”.vc_custom_1513008591637{padding-right: 0px !important;padding-left: 0px !important;}”][vc_custom_heading text=”Meet our […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8018","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.goodplace.si\/en\/wp-json\/wp\/v2\/pages\/8018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodplace.si\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.goodplace.si\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodplace.si\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodplace.si\/en\/wp-json\/wp\/v2\/comments?post=8018"}],"version-history":[{"count":48,"href":"https:\/\/www.goodplace.si\/en\/wp-json\/wp\/v2\/pages\/8018\/revisions"}],"predecessor-version":[{"id":9644,"href":"https:\/\/www.goodplace.si\/en\/wp-json\/wp\/v2\/pages\/8018\/revisions\/9644"}],"wp:attachment":[{"href":"https:\/\/www.goodplace.si\/en\/wp-json\/wp\/v2\/media?parent=8018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}