Meet our brands
We bring our ideas to life
Since the very beginnings of GoodPlace, we have dedicated significant effort to pursuing our projects in a variety of fields. Our primary focus has been on championing sustainable development within the tourism industry, a dedication that led us to become one of the driving forces behind the creation of the Slovenia Green Association.
To this end, we founded a travel agency that specialises in green tours, launched an outdoor festival that adheres to the principles of the “Good Events" standard, and provided support for other initiatives with a good cause. By taking proactive steps to integrate sustainable practices into our projects, we aim to make a positive impact on the environment and society at large.
Connecting certified destinations and businesses
The Slovenia Green Association is a voluntary network of almost 70 tourism destinations and businesses, all holders of the Slovenia Green label. The Association ensures that members stay up to date with sustainability trends and innovations in (sustainable) tourism, engage in regular training, learn about good practices, and network. With carefully planned promotional activities, members increase visibility among both Slovenian and international audiences
and strengthen their sustainable communication and positioning.
Slovenia Green Association
GoodTrail
Mapping the paths for outdoor enthusiasts
Our GoodTrail team creates adventure tourism routes for destinations worldwide. Our routes aim to blend culture and active travel, providing visitors with multi-faceted and authentic experiences. At the same time, we encourage local businesses to cater to the needs of a new generation of travellers who seek sustainable and responsible tourism practices, and a deeper understanding of the places they visit. Our goal at GoodTrail is to support and promote community-based tourism efforts around the world. By working together with communities and businesses, we can create tourism routes that promote sustainable practices, generate economic opportunities for locals, and protect the environment.
The cycling adventure across the Western Balkans
First and only cycling route that connects eight Western Balkan countries – the cycling masterpiece crafted by our experienced team. The route, which focuses on bicycle touring along quiet roads and packed-gravel forest paths, links Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, North Macedonia, Kosovo, and Serbia. With its 100 stages and 5,500 km, it weaves from the mountain ranges, the Adriatic Sea, lake and river sceneries and promotes sustainable discovery of the UNESCO sites, national parks and hidden gems. Trans Dinarica has earned the prestigious title of 'Best in Travel for 2024' by Lonely Planet, thereby consolidating its status as a top tourist product recognized and celebrated by various respected media.
Trans Dinarica
Visit GoodPlace
Travel agency for the responsible tourist
Founded by the visionaries behind the GoodPlace Institute, Visit GoodPlace is not just a travel agency; it's a commitment to redefining outdoor tourism sustainably. Our mission is clear: to craft and offer sustainable outdoor tourism products that resonate with responsible travellers. Visit GoodPlace is developing comprehensive tourism products and successfully markets and implements them in its programs. It is the first Slovenian company to become a Certified B Corporation™ (B Corp™), meeting high standards of social and environmental performance, transparency, and accountability.
A playground for sustainability initiatives
We organize the Soča Outdoor Festival, the biggest and most sustainable outdoor sports event in Slovenia. It takes place in the beautiful Soča Valley and attracts around 3000 participants each year. The event has been designed with a sustainable strategy in mind. Each year we introduce innovative solutions that help minimize the negative impact of mass events on the environment while maximizing the positive effects for locals. Through these efforts, the Soča Outdoor Festival has become a shining example of good practice and a model for other events seeking to reduce their environmental footprint.
Soča Outdoor Festival
Julian Alps Trail Run by UTMB
Running around the Triglav National Park
Our team co-organizes Julian Alps Trail Run by UTMB, the largest trail running event in Slovenia. It is part of the elite UTMB World Series, which features the best trail running events worldwide. Apart from promoting trail running as a tourism product in the Julian Alps, we take several initiatives to promote sustainable practices in tourism. Through our efforts, we hope to inspire others to prioritize sustainability in their own events and to make a positive impact on the environment and communities. It is the world's first running event to take place solely in destinations certified for sustainable tourism development by Slovenia Green. As the trails encircle the Triglav National Park, one of the country's most cherished natural treasures, we take extra care to minimize our impact on the environment.
Listening to stakeholders for better decisions in destinations
Good2Better Pulse is a service we developed together with our partners BETTER and the Resona. It helps destinations and tourism organisations hear every stakeholder – residents, businesses, visitors and the town. AI voice conversations, on people’s own phones and in their own language, combine the depth of an interview with the scale of a survey, while the BETTER Involver method places every stakeholder on a map of power, attitude and activity. The result is an evidence-based report that shows who can change things, who will act and who will block. It supports strategy development, green certification and the yearly management of a destination – on the way from sustainable to regenerative tourism.
Good2Better Pulse
