We need better tourism, and we believe we can do it together.

The story of
GoodPlace

Our story started because we believed that a job can be a place where we grow together, and that if we all believe in the same direction, we can achieve anything together. Twelve co-founders signed our founding act. Exceptional people who believed in our vision. That gave us courage and momentum. In our little good corner, we’ve been dreaming the same dream since 2012.
The belief that tourism can and must be a creator of good opportunities and a builder of a positive development environment has been intertwined with the responsibility to protect and preserve the resources and capabilities of our planet.

Projects we’re proud of were born: the most effective national scheme for sustainable tourism development; a responsible and successful travel agency; a series of our own sustainable outdoor events that serve as an example to others; the national strategy and various destination tourism strategies, and kilometers upon kilometers of mapped cycling routes across Slovenia and the Western Balkans — and finally, the management of a global destination certification scheme, among many.
We’ve proven that when mission, career, friendship, and goodwill come together, we can create good corners. For ourselves, our clients, and our partners.